A strategic logo evolution framing new denim as a personal collaboration for Gen Z. The identity pairs Levi’s iconic stitched red-tab typography with a raw, handwritten signature, bridging brand heritage with individual self-expression.

A modern redesign for a Bangkok Japanese restaurant, transitioning from traditional motifs to clean, architectural minimalism. The geometric logo system draws subtle inspiration from Japanese stamps and coins, built for high visibility across physical signage, delivery packaging, and digital media.

Creative Future Studio is my independent, social-first creative practice exploring fashion, beauty, character design, photography, physical making, motion, and visual storytelling. Developed alongside an organically grown online community, the studio is both a space for experimentation and an ongoing conversation where ideas are created, shared, responded to, and continuously reimagined.

The visual identity I chose reflects that balance between imagination and purposeful creative practice. “CREATIVE” is formed from hand-cut comic imagery, connecting storytelling, transformation, and imagined futures with my hands-on approach to making custom characters, fashion, props, sets, and physical details. The cut-and-reconstructed treatment also mirrors my creative process: taking familiar references, reshaping them, and transforming them into something new. I added an outline to not only add visibility, but also provide a playful element that reflects the playful nature of the various projects. 

In contrast, the clean typography of “FUTURE STUDIO” brings structure and clarity, reflecting the discipline and commitment behind the experimentation. A magic wand replaces the “I” in “STUDIO,” symbolizing the valuable relationship between creator and community, which is where ideas, conversation, participation, and shared imagination create the magic.

A typographic identity for a retro-futuristic portfolio world, designed to feel less like a logo applied to an experience and more like an identity belonging to a real destination. The wordmark explores wide, geometric display type inspired by mid-century visions of the future, balancing the optimism of retrofuturism with a cleaner contemporary finish. Variations tested different levels of weight, width, curvature, and technological character before settling on a form bold enough to hold its own within the illustrated environment while remaining flexible beyond it. In the final entrance application, Arkara World follows the curve of the architecture, allowing the identity to become part of the world itself rather than simply sitting on top of it. The result establishes a visual foundation that can grow alongside Arkara World as the project expands.

A typographic identity for a customizable bakery brand, built around the contrast between expressive indulgence and dependable craft. “Flour” takes center stage in a decorative, confident serif, while the restrained supporting typography of “The” and “Tower” creates hierarchy and structure. For the final mark, the stacked composition was chosen over a single-line arrangement to visually echo the idea of a tower, giving the identity a stronger vertical presence while keeping the focus on “Flour.” The result reflects a brand where variety and creativity remain grounded in a consistent foundation of taste and care.

A dynamic logo system designed for NYU’s Integrated Design & Media program. The exploration weaves digital concepts—like pixelation and modular geometry—into flexible letterforms, balancing institutional academic structure with vibrant, expressive creativity.

A conceptual logo and identity system for "ESCAPE" that uses custom typography to convey departure and movement. By breaking the frame with high-contrast color and deliberate layout disruption, the design balances expressive storytelling with typographic restraint to deliver a distinct visual mark.

A playful logo design for the Stuyvesant Cartoon Club, using a tongue-in-cheek riff on the classic Looney Tunes bullseye animation opening.