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KURO Restaurant


Branding & Graphic Design — Illustrator, Photoshop, Dall-E
KURO was a Japanese restaurant in Bangkok serving both dine-in and delivery customers. The brand identity initially relied heavily on traditional Japanese restaurant aesthetics with brushstroke typography, and symbolic motifs, but due to budget constraints, pivoted to a more modern, minimal, and casual look with clean architectural lines, warm wood surfaces, simple seating, and a bright storefront presence. The original logo was a holdover from the initial concept, so my redesign focused on aligning the brand identity with that experience: clean, contemporary, functional, and visually memorable, while still keeping subtle references to Japanese graphic structure from that original concept.


Role: Freelance Graphic Designer

Deliverables: Brand Identity, Logo, Packaging, Uniform Concept


VISUAL IDENTITY


The logo redesign began with hand sketches exploring geometric typography, badge-style compositions, and simplified forms inspired by Japanese stamps and coins. I wanted the identity to feel flexible across signage, packaging, stickers, social media, and delivery materials.

The final direction uses bold red, clean geometry, and a circular mark that feels modern while remaining compact and recognizable across different applications.

Original Branding



New Logo


PACKAGING


Since KURO relied heavily on takeout and delivery, I designed the packaging as a key part of the customer experience. I used existing compostable lunch box containers to minimize cost and support a more eco-conscious system, then created a one-piece red wraparound sleeve that could secure either one or two containers.

The sleeve uses a simple slide-lock structure and creates a bold branded surface for the KURO logo. Chopsticks are placed inside the wraparound and held with a KURO sticker, turning a functional packaging detail into part of the visual identity.



AI-ASSISTED UNIFORM DESIGN


To extend the identity beyond graphics and packaging, I also redesigned the restaurant staff uniform as part of a broader experiential brand system.

The uniform combines simplified layering, oversized waist ties, and contemporary workwear-inspired silhouettes to create something functional yet visually recognizable. The goal was to reinforce KURO’s modern atmosphere without relying on overly literal cultural motifs.

The process began with hand sketches to explore silhouette, proportion, and layering. I then used AI-assisted workflows to refine the technical line art and visualize the final garment system on a model and as a standalone uniform concept.



EXPLORATION